The platform is rolling out a updated setting that enables them to cut down on the quantity of AI-created content appearing in their streams. This initiative comes as the company announced that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale release. This shift aligns with a surge in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own preferences,” said a company executive.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its app identified as artificially created. Collectively, in excess of 100 mn media items are uploaded to the platform every day, making clips made by AI a minor part of its complete catalog.
User Control Features
Users will be able to decrease or raise the volume of AI content they view by accessing the topic control option in the app and selecting the AI content topic. Additional categories that are already be controlled under the tool include news, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s policies oblige content makers to label lifelike AI-generated content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the app will henceforth add an artificially created tag to content produced via its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This measure is aimed to stop users from attempting to evade the tagging system.
Educational Initiatives
TikTok is additionally launching a $2m educational fund for experts and groups to produce educational content about responsible artificial intelligence. This project will support charitable organizations specializing in training coding and technology.
Moderation Strategy
TikTok has supported its safety measures, amid controversy over plans to lay off numerous safety staff in the UK. TikTok is set to eliminate hundreds of positions in its content moderation division in London, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content before it gets reviewed by people. The platform stated a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is why a lot of the machine support is making a difference work at speed.”
